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Social Media Marketing: A Strategic Approach

By ~ Melissa Barker

 

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Author : Melissa Barker

Pages : 330 pages

Publisher : Cengage Learning

Language : eng

ISBN-10 : 1305502752

ISBN-13 : 9781305502758

 

Get book ====> Social Media Marketing: A Strategic Approach. Full supports all version of your device, includes PDF, ePub and Kindle version. All books format are mobile-friendly. Read and download online as many books as you like for personal use.

 

Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of today's best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media.

 

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