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The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems

By ~ Michael Lewrick

 

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Author : Michael Lewrick

Pages : 352 pages

Publisher : Wiley

Language :

ISBN-10 : 1119467470

ISBN-13 : 9781119467472

 

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A radical shift in perspective to transform your organization to become more innovativeThe Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief--and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions.This book describes how Design Thinking is applied across a variety of industries, enriched

 

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